Facebook has been in the news recently for its complicit behavior towards Cambridge Analytica’s use of their API to data mine tens of millions of users. This sparked a #DeleteFacebook campaign (for which, I am sure Twitter was very grateful for) to protest the social media network’s handling of user data and its apparent unwillingness to regulate third-parties accessing that data.
With that brief synopsis out of the way, this most recent situation is not why I deleted my Facebook apps from my phone. Anyone who does not understand (through common sense, the terms and conditions, or privacy policies of social network companies) the data you put into these social media systems can be used for just about anything the company wants to use it for. These are content companies that do not create content because the masses are willing to do that all by themselves. Anything that goes into “the cloud” or on a social media site is free game for these companies. I accept all of these facts as necessary evils of the “online world” and do not have an issue with what I put online being used to profile me (after all, I put it there willingly).
However, I have been noticing a pattern of behavior over the past several months that I realized had been there since I got my first iPhone. I was spending an inordinate amount of time scrolling through my Facebook news feed and on Messenger. I wasn’t looking for anything in particular and my friends are not avid post makers; I was just scrolling through it to see if I had “missed” anything. Hours and hours spent staring at my iPhone 7 reading headlines and click-bate.
A few Saturdays ago, I realized I spent 4 straight hours staring at my news feed. I had tapped on a number of entertaining items, but I hadn’t internalized any of the information (makes sense since none of the information was worth remembering). My eyes hurt from staring at the small, high-definition screen. My body was achy from being in the same position on my couch for so long. The day was shot due to my apparent inability to get out of Facebook and off my phone.
There have been a number of studies conducted that show people spending hours on social media sites (primarily from their smart phone). We aren’t addicted to the technology (whether it be the code of the social media site or the phone itself), we are addicted to wanting to be “the cool kid” who sees the next viral meme first and shares their insight on the best meal in town or the next “hot” event.
I am 34 years old – I was never the cool kid and I haven’t had the desire to be the cool kid in over a decade. So why was I spending so much time scrolling through Facebook?
Passive entertainment. It takes zero effort to scroll through a news feed and very little conscious drive to tap a thumbs up button indicating you liked someone’s content. Unlike a hike or run, you get a pleasure from the content of your news feed on Facebook that is so easy to acquire you don’t want to do anything else.
People talk about cutting the cord when it comes to cable television providers (opting for online services like Netflix and Hulu), but so few people talk about the negative impact on kids and adults alike of needing to be on social media. These sites prey on a person’s desire to be entertained and informed. They are not inherently evil for doing this (it’s a business model created by my generation after all), but I doubt they would apologize for sedating my generation and the generations to come.
With all of this in mind, I have deleted Facebook, Messenger, and my Facebook Admin apps from my phone. I do this not as an official form of protest, but as a way of saving myself from wasting any more time staring at my phone. I will still utilize the services from my web browser on my laptop (for some reason it is less engaging in this format), but will no longer burn through 60% of my battery simply scrolling.
Since logging out and deleting the apps, I have found myself with hours to fill with much more productive activity such as gardening, reading, writing, and spending time with people in the real world. It has been amazing so far and I plan on keeping it this way.
How do you all feel about social media and its use of our freely provided content? Have you #DeletedFacebook form your devices? Did you close your accounts completely? Share in the comments below and don’t forget to visit this blog’s social media accounts to like and follow for additional content!